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deep space: installation advertising
Back in January, I posted an article about examples of creative advertising I found. Some of those ads were installations, in which the designer used three-dimensional space to convey a message. Here...
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school bus advertising:
We see ads everywhere: watching television, surfing the web, driving along a highway, even looking at the floor while shopping at the supermarket. But one place we haven’t seen ads yet is on the sides...
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and now a word from our sponsors
Consumers today are used to being surrounded by advertisements. Not only are there the traditional billboards, TV commercials and flyers but also growing product placement on TV shows as well as ads on...
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truth in advertising?
Advertising is not an easy task. How do you communicate to consumers about your product in a way that gets them excited? How do you set your product apart from so many other products in the same...
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not a gamer
Recently Nintendo has been airing an ad for their 3DS system depicting celebrity women casually using the game platform under the tagline, “I’m not a gamer.” Olympian Gabby Douglas says she isn’t a...
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pardon me…
If you lived through the 80s, chances are you probably know the rest of that line: “Do you have any Grey Poupon?” In the 1980s Grey Poupon mustard launched a commercial that would become a cultural...
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if you can’t beat ‘em…
The public has been paying close attention to the role sugary sodas play in weight gain, especially among youths. There have been pushes for soda bans, soda taxes, warning labels and reduced sugars....
View Articleevolving technology
The evolution of QR codes has been an interesting one. We’ve seen QR codes appear on shelf signage, in magazines and on packages – all in efforts to offer consumers supplemental information. Now...
View Articlenothing to hide
I recently came across an article covering a Canadian McDonald’s response to consumer questions about their French fries. In a YouTube video, the supply chain manager addressed a handful of consumer...
View Articleeveryone has an opinion
With social media channels ever growing, anyone can share their thoughts about everything at any given moment. Someone may share reviews on a product he recently stumbled upon or rave (or complain)...
View Articleattention grabber
Recently I was wandering around the mall with my family when we decided to take a break and rest on some of the mall’s couches. We happened to be across from a Payless shoe store, and I couldn’t help...
View Articleslowing it down
Ever since the invention of VCRs, advertisers had to deal with consumers choosing to fast-forward through the commercials. Despite the technology changing, advertisers still are faced with the same...
View Articleblack thursday?
Unless you’ve been completely unplugged from society for the last month, you’ve been seeing retailers unleash the Christmas (i.e., buying) spirit. While several retailers were starting to deck their...
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does size matter? big agencies vs. small agencies
You’re looking to hire an agency. Do you believe bigger is better, or do smaller agencies intrigue you? As with anything, there are pros and cons of each. You need to evaluate what you’re looking for...
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